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Another proven email marketing technique is personalizing emails by using people’s first names. You can’t go wrong using someone’s name, as this is important to everyone. chicken pox picturesYou will find that your campaigns will get better responses if you remember to use your prospect’s first name in the subject line and in the body of the email message. The reader will automatically feel a connection with you and will be more open to your offer. When people feel special, they are in a more responsive mood. If you want to succeed long term, this is the kind of practice that will help you develop good relationships with your customers. Overall, the success of your email marketing campaign is dependent on several factors and it would only be up to you to decide how to take advantage of it.